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Strategic marketing management /

Serrano, Angelita Ong Camillar.

Strategic marketing management / Angelita Ong Camillar - Serrano. - Manila : Mindshapers Co., Inc., c2024. - vii, 175 pages : illustrations ; 26cm.

Includes Bibliographies.

Chapter 1. Strategic marketing planning.--Chapter 2. Gathering and analysis of marketing information.--Chapter 3. Strategy development.--Chapter 4. Marketing strategies.--Chapter 5. Product strategies.--Chapter 6. Pricing strategies.--Chapter 7. Distribution and channel management strategies.--Chapter 8. Integrated marketing communication strategies.

ISBN: 9786214063666

Subjects--Topical Terms:
STRATEGIC MANAGEMENT.
MARKETING MANAGEMENT.

LC Class. No.: HF 5415.13 .S47 2024 c.1

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