Strategic marketing management / Angelita Ong Camillar - Serrano.

By:

Serrano, Angelita Ong Camillar [Author]

Material type: Text

TextPublication details: Manila : Mindshapers Co., Inc., c2024.Description: vii, 175 pages : illustrations ; 26cmISBN:

9786214063666

Subject(s):

LOC classification:

HF 5415.13 .S47 2024 c.1

Contents:

Chapter 1. Strategic marketing planning.--Chapter 2. Gathering and analysis of marketing information.--Chapter 3. Strategy development.--Chapter 4. Marketing strategies.--Chapter 5. Product strategies.--Chapter 6. Pricing strategies.--Chapter 7. Distribution and channel management strategies.--Chapter 8. Integrated marketing communication strategies.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415.13 .S47 2024 c.1 (Browse shelf(Opens below))	c.1	Available		NUBUL000005333

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