Strategic marketing management / (Record no. 7037)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250227065825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250227b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214063666 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .S47 2024 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita Ong Camillar. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc. | Angelita Ong Camillar - Serrano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Mindshapers Co., Inc., |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 175 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP550.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographies. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Strategic marketing planning.--Chapter 2. Gathering and analysis of marketing information.--Chapter 3. Strategy development.--Chapter 4. Marketing strategies.--Chapter 5. Product strategies.--Chapter 6. Pricing strategies.--Chapter 7. Distribution and channel management strategies.--Chapter 8. Integrated marketing communication strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIC MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | Filipiniana | 01/10/2025 | Purchased- Great Books Trading | 550.00 | FIL HF 5415.13 .S47 2024 c.1 | NUBUL000005333 | 02/27/2025 | c.1 | 02/27/2025 | Filipiniana |
