Quality service management in tourism and hospitality /

Bulson, Van Mari.

Quality service management in tourism and hospitality / Van Mari Buslon, Rene D. Osorno, and Grayfield T. Bajao. - Quezon City : Wiseman's Book Trading, Inc., c2023. - v, 124 pages ; 26cm.

Includes references.

Chapter I. Introduction to quality service management.--Chapter II. Guest ology.--Chapter III. Quality service management strategies for tourism and hospitality.--Chapter IV. Service setting for the guest experience.--Chapter V. Staffing for service in tourism and hospitality.--Chapter VI. Designing and managing service in the tourism and hospitality industry.--Chapter VII. Strategies for managing for demand and capacity.--Chapter VIII. Value co-creation of quality service.--Chapter IX. Service failure and recovering in tourism and hospitality.--Chapter X. Service excellence and leadership.


TOURISM --MANAGEMENT.

TX 911.3.M27 .B85 2023 c.1

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