Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble.

By:

Govindarajan, Vijay [Author]

Contributor(s):

Trimble, Chris [Auhtor]

Material type: Text

TextPublication details: New York : c2013. St. Martin's Press, Description: xiv, 178 pages : illustrations ; 22 cm. ISBN:

9781250040176

Subject(s):

LOC classification:

HD 45 .G68 2013

Contents:

Chapter 1. The other side of innovation.--Chapter 2. Model S is for small initiatives.--Chapter 3. Model R delivers repeatable innovation.--Chapter 4. Model C is for all other innovations.--Chapter 5. Build the team: An overview.--Chapter 6. Divide the labor.--Chapter 7. Assemble the dedicated team.--Chapter 8. Manage the partnership.--Chapter 9. Create the plan: An overview.--Chapter 10. Create a structure for discipline.--Chapter 11. Break down the hypothesis.--Chapter 12. Seek the truth.

Summary: Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	Marketing Management	General Circulation	GC HD 45 .G68 2013 (Browse shelf(Opens below))	c.1	Available		NUBUL000000027

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Previous	GC HD 31 .N53 2002 Understanding business /	GC HD 31 .N53 2013 Understanding business /	GC HD 31 .S34 2017 Management /	GC HD 45 .G68 2013 Beyond the idea : how to execute innovation in any organization /	GC HD 45 .K56 2017 How innovation really works : using the trillon-dollar R&D fixt to drive growth /	GC HD 53 .M33 2013 I Innovation : how innovators think act and change our world /	GC HD 60 .B76 2015 Connect : how companies succeed by engaging radically with society /	Next

Includes index.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

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