Principles of marketing / Angelita Ong Camilar Serrano.
Material type:
TextPublication details: Manila City : Unlimited Books Library Services & Publishing Inc., c2016. Description: x, 394 pages : illustrations ; 25 cmISBN: - 9789719654308
- HF 5415 .S477 2016
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | SHS-Filipiniana | FIL HF 5415 .S477 2016 (Browse shelf(Opens below)) | c.1 | Available | NUBSHS00000304 | ||
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Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | SHS-Filipiniana | FIL HF 5415 .S477 2016 (Browse shelf(Opens below)) | c.2 | Available | NUBSHS00000305 | ||
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Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | SHS-Filipiniana | FIL HF 5415 .S477 2016 (Browse shelf(Opens below)) | c.3 | Available | NUBSHS00002038 | ||
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Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | SHS-Filipiniana | FIL HF 5415 .S477 2016 (Browse shelf(Opens below)) | c.4 | Available | NUBSHS00002039 |
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| FIL HF 5415 .S477 2016 Principles of marketing / | FIL HF 5415 .S477 2016 Principles of marketing / | FIL HF 5415 .S477 2016 Principles of marketing / | FIL HF 5415 .S477 2016 Principles of marketing / | FIL HF 5415 .S477 2021 Principles of marketing / | FIL HF 5415 .S477 2021 Principles of marketing / | FIL HF 5415 .S477 2022 Business-to-business marketing / |
Includes bibliography.
Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan.
This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book.
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