Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano

By:

Serrano, Angelita Ong Camilar

Material type: Text

TextPublication details: Manila ; Unlimited Books Library Services & Publishing Inc., c2020Description: x, 201 pages ; 24cmISBN:

978-621-427-078-1

LOC classification:

FIL G 155 .A1 .S47 2020 c.3

Contents:

1. Introduction to Marketing for Tourism and Hosptality -- 2. Tourism and Hospitality Service Marketing and Qaulity -- 3. The MArketing Environment -- 4. Tourism and Hospitality Service Marketing and Quality -- 5. Market Segmentation, Targeting, and Positioning -- 6. Tourism and Hospitality Products -- 7. Pricing Tourism and Hospitality Product -- 8. Distribution Channels Toursim and Hospitality Product -- 9. Promoting Tourism and Hospitality Product.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	FIL G 155 .A1 .S47 2020 c.3 (Browse shelf(Opens below))	Available		NUBUL000004379

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Previous	FIL G 155 .A1 .S39 2022 c.2 Transportation management : in hospitality and tourism /	FIL G 155 .A1 .S47 2020 Marketing for tourism and hospitality	FIL G 155 .A1 .S47 2020 c.2 Marketing for tourism and hospitality	FIL G 155 .A1 .S47 2020 c.3 Marketing for tourism and hospitality /	FIL G 155.A1 .S47 2024 c.1 Entrepreneurship for hospitality and tourism /	FIL G 155 .A1 .T73 2022 Transportation management /	FIL G 155 .A1 .V45 2017 Basic understanding to Hospitality and Tourism Marketing with IMC /	Next

Includes bibliography and webliography.

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