Principles of marketing : for senior high school / Danilo M. Te, Rodilina Baltazar Marte, and Donna Vida M. Abrina.

By:

Te, Danilo M [Author]

Contributor(s):

Material type: Text

TextPublication details: Quezon City : C & E Publishing Inc., c2018. Description: x, 262 pages : color illustrations ; 26 cmISBN:

9789719808077

Subject(s):

MARKETING

LOC classification:

HF 5415 .T43 2018

Contents:

Chapter 1. Marketing Principles and Strategies.--Chapter 2. Customer Relationship and Customer Service.--Chapter 3. Marketing Opportunity and Consumer Analysis.--Chapter 4. Developing the Marketing Mix.--Chapter 5. Managing the Marketing Process.--Chapter 6. Workshop and Presentation of the Marketing Plan.

Summary: This book principles of marketing (for senior high school) covers the practical aspects of marketing, and is intended as an introductory text on marketing for senior high school students. the discussions focus on the major aspects of marketing which includes marketing concepts, principles, and philosophies; customers expectations and customer relationships; marketing environment, trends, and opportunities; determin the marketing mix; and preparing and presenting a marketing plan. the discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .T43 2018 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000784
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .T43 2018 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000785

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Includes appendices, glossary, bibliography and index.

This book principles of marketing (for senior high school) covers the practical aspects of marketing, and is intended as an introductory text on marketing for senior high school students. the discussions focus on the major aspects of marketing which includes marketing concepts, principles, and philosophies; customers expectations and customer relationships; marketing environment, trends, and opportunities; determin the marketing mix; and preparing and presenting a marketing plan. the discussions, learning activities, and performance tasks in every lesson are designed to guide the students as they conceptualize and develop their market study or marketing plan.

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