Marketing management / Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Manila ; Mindshapers Co., Inc., c2019Description: x, 379 pages : illustrations ; 26cmISBN: - 978-621-406-199-0
- FIL HF5415.13 .S47 2019 c.1
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | FIL HF5415.13 .S47 2019 c.1 (Browse shelf(Opens below)) | Available | NUBUL000004695 |
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Includes webliography
Chapter 1. Marketing in the Millennium Age -- Chapter 2. Marketing Strategies and Plans -- Chapter 3. Scanning the Marketing Environment for Opportunities -- Chapter 4. SWOT Analyses and Strategic Focus -- Chapter 5. Consumer and Business Buying Behavior -- Chapter 6. Segmentation, Positioning and Target Marketing -- Chapter 7. Product Strategy -- Chapter 8. Pricing Strategy -- Chapter 9. Distribution and Supply Chain Strategy -- Chapter 10. Promotion Strategies.
The aim of this book is to emphasize that the heart of any business seccess lies in its marketing techniques. The book shall also highlight the importance of Marketing Management in transalting the company vision, mission, and objectives into effective marketing initiatives.
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