Business-to-business marketing / Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2022Description: x, 194 pages ; illustration ; 26cmISBN: - 978-621-427-121-4
- FIL HF 5415 .S47 2022 c.2
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | FIL HF 5415 .S47 2022 c.2 (Browse shelf(Opens below)) | Available | NUBUL000004853 |
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| FIL HF 5415 .N38 2021 c.1 Strategic marketing management : simplified moves for rookies | FIL HF 5415 .S47 2019 Essentials of marketing | FIL HF 5415 .S47 2022 c.1 Business-to-business marketing / | FIL HF 5415 .S47 2022 c.2 Business-to-business marketing / | FIL HF 5438 .S47 2023 c.1 Professional salesmanship / | FIL HF 5549 .A38 2024 c.1 Advanced human resource management : for private and government institutions / | FIL HF 5549 .A38 2024 c.2 Advanced human resource management : for the private and gobernment institutions / |
include bibliography
Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing.
The book includes activities that make them experience what real business-to-business marketers have done in becoming successful.
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