The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott

By:

Scott, David Meerman

Material type: Text

TextPublication details: Canada : John Wiley & Sons, Inc. c2022Description: 462 pages : 24cmISBN:

978-1-119-85428-9

Subject(s):

MARKETING

LOC classification:

GC HF 5415.1265 .S36 2022 c.1

Contents:

Introduction. I. How to web has changed the rules of marketing and PR -- II. Web-based communication to reach buyers directly -- III. Action plan for harnessing the power of the new rules.

Summary: From podcasting to Tiktok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of the new rules of marketing & pr, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growign your business using new social media tactics or completly revising your website to reach a new makretplace, you'll get aproven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

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Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	General Circulation	GC HF 5415.1265 .S36 2022 c.1 (Browse shelf(Opens below))	Available		NUBUL000005178

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Previous	GC HF 5415.1265 .E24 2019 YouTube marketing /	GC HF 5415.1265 .K56 2019 Using artificial intelligence in marketing : how to harness AI + maintain the competitive edge /	GC HF 5415.1265 .S26 2007 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly	GC HF 5415.1265 .S36 2022 c.1 The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /	GC HF 5415.1265 .S39 2011 Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition	GC HF 5415.1265 .S43 2007 How to win sales & influence spiders : boosting your business & buzz on the web /	GC HF 5415.1265 .S65 2016 Mobile marketing in a week	Next

Introduction. I. How to web has changed the rules of marketing and PR -- II. Web-based communication to reach buyers directly -- III. Action plan for harnessing the power of the new rules.

From podcasting to Tiktok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of the new rules of marketing & pr, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growign your business using new social media tactics or completly revising your website to reach a new makretplace, you'll get aproven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

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