Business-to-business marketing / Angelita Ong Camilar-Serrano.
Material type:
TextPublication details: Manila City : Unlimited Books Library Services and Publishing Inc, c2022.Description: x, 194 pages : Illustration ; 26 cmISBN: - 9786214271214
- HF 5415 .S477 2022
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | SHS-Filipiniana | FIL HF 5415 .S477 2022 (Browse shelf(Opens below)) | c.1 | Available | NUBSHS00001518 | ||
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Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | SHS-Filipiniana | FIL HF 5415 .S477 2022 (Browse shelf(Opens below)) | c.2 | Available | NUBSHS00001519 |
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| FIL HF 5415 .S477 2016 Principles of marketing / | FIL HF 5415 .S477 2021 Principles of marketing / | FIL HF 5415 .S477 2021 Principles of marketing / | FIL HF 5415 .S477 2022 Business-to-business marketing / | FIL HF 5415 .S477 2022 Business-to-business marketing / | FIL HF 5415 .T43 2018 Principles of marketing : for senior high school / | FIL HF 5415 .T43 2018 Principles of marketing : for senior high school / |
Includes bibliography.
Chapter 1. The nature of business to business market.--Chapter 2. Segmentation, target and positioning in business marketing.--Chapter 3. Marketing mix in the business market.--Chapter 4. Organizational buying.--Chapter 5. Organizational selling.--Chapter 6. Business to business service delivery.--Chapter 7. Business sourcing and outsourcing.--Chapter 8. Emerging trends and issues in B2B marketing.
The goal of this book is to let students understand the importance of B2B marketing and the way it is operating.
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