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Introduction to consumer behavior / Jhon Ven Saint Laqui Pasahol.
Material type:
TextPublication details: Manila : Mindshaper Co., Inc., c2024.Description: vi, 290 pages : 26cmISBN: - 9789719655909
- HF 5415.32 .P37 2024 c.1
Contents:
Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Filipiniana
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NU BALIWAG | NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5415.32 .P37 2024 c.1 (Browse shelf(Opens below)) | C.1 | Available | NUBUL000005347 |
Browsing NU BALIWAG shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)
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| FIL HF 5415.13 .S47 2024 c.1 Strategic marketing management / | FIL HF 5415.32 .M46 2019 Consumer behavior : dynamics, dimensions & models / | FIL HF 5415.32 .M46 2019 Consumer behavior : dynamics, dimensions & models / | FIL HF 5415.32 .P37 2024 c.1 Introduction to consumer behavior / | FIL HF 5415.1265 .A25 2022 Internet marketing | FIL HF 5416.5 .A25 2022 Pricing strategy / | FIL HF 5416.5 .A25 2022 c.2 Pricing strategy / |
Includes References.
Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making.
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