Out of the box marketing principles : that work and make sensse for senior high students, marketing students, faculty, and practitioners / Eduardo P. Garrovillas.

By:

Garrovillas, Eduardo P [Author]

Material type: Text

TextPublication details: Mandaluyong City : Books Atbp. Publishing Corp., c2017.Description: xxii, 284 pages : Illustrations ; 23 cmISBN:

9786214090693

Subject(s):

MARKETING

LOC classification:

HF 5415 .G37 2017

Contents:

Part 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review.

Summary: This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .G37 2017 (Browse shelf(Opens below))	c.1	Available		NUBSHS00001975

Includes reference.

This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades.

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