Marketing : for dummies / Jeanette Maw McMurtry.

By:

McMurtry, Jeanette Maw [Author]

Material type: Text

TextPublication details: Hoboken : John Wiley & Sons, c2023.Edition: 6th editionDescription: xiii, 367 pages ; 24cmISBN:

9781119894872

Subject(s):

MARKETING -- MANAGEMENT MARKETING

LOC classification:

HF 5415.13 .M36 2023 c.1

Contents:

Part 1. Marketing in a thriving consumer culture.--Part 2. Building a strategy for LTV and ROI.--Part 3. Executing across channels.--Part 4. Powerful ways to build sales through email, websites, and SEO.--Part 5. Setting your brand up for sustainable sales.--Part 6. The part of tens.

Summary: Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	Marketing Management	Reference	GC HF 5415.13 .M36 2023 c.1 (Browse shelf(Opens below))	C.1	Available		NUBUL000005289

Include index.

Marketing is changing, and you'll need today's techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.

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