Pricing strategy / Marife Agustin-Acierto, Gilfred Abad Acierto ; Saturnina L. Gomez, editor.
Material type:
TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2022.Description: 349 pages : illustrations : 26 cmISBN: - 978-621-427-089-7
- FIL HF 5416.5 .A25 2022
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5416.5 .A25 2022 (Browse shelf(Opens below)) | Available | NUBUL000003870 |
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| FIL HF 5415.32 .M46 2019 Consumer behavior : dynamics, dimensions & models / | FIL HF 5415.32 .P37 2024 c.1 Introduction to consumer behavior / | FIL HF 5415.1265 .A25 2022 Internet marketing | FIL HF 5416.5 .A25 2022 Pricing strategy / | FIL HF 5416.5 .A25 2022 c.2 Pricing strategy / | FIL HF 5438.4 .S47 2023 c.1 Sales management : OBE approach / | FIL HF 5438.25 .S47 2018 Professional selling / |
Includes bibliography and webliography.
Chapter 1: Introduction -- Chapter 2 : Pricing strategy -- Chapter 3 : Best practices of different companies on pricing strategy -- Chapter 4 : Suggestive formulation of pricing strategy
This book will help the reader understand the price of value exchaged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-cahnging pricing environment. Value seeking customers have put increased pricing pressure on many companies. It also points out the importance of pricing strategy to business and how it affects the consumers. It discuesses the obejctives, theories, strategies, and policies.
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